Less stress, more support. Promise.
You're doing something pretty amazing. You're growing your own business and doing the dang thing! But also, it's hard (we totally get that). The counting, the spreadsheets, the tax laws...it can feel a little overwhelming. That's where we come in, we're here to help with the "numbers stuff" so you can get back to doing what you do best!
Where Our Story Meets Yours
Pretty Penny began in a parked car during a lunch break- heart pounding, proposal in hand, and a spark of something big. What started as one person wearing all the hats (sounds familiar, huh?) has grown into a full team of 25, supporting hundreds of business owners with bookkeeping, tax help, and financial clarity. Our merger with Patton Accounting marked a major milestone, letting us expand our services into taxes so we can walk side-by-side with you in every season of your business.
We believe money doesn’t have to be scary...it deserves compassion, strategy, and joy. Pretty Penny is more than a financial services firm (that's too stuffy for us). We’re a trusted place for entrepreneurs to feel confident, seen, and capable, celebrating every small win and big milestone together.
"You are seriously THE GREATEST!! I really love working with you and am so grateful to have you on MY TEAM!!
Where can I send my 5-STAR review??"
-Suzy | Elite Performance
Your Support Crew
We’re more than number-crunchers. We’re your sounding board, your guides, and your biggest cheerleaders as you grow your business.
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CEO
Ashley Ford
When she's not helping other business owners thrive, Ashley is probably hanging out with her family or baking sourdough .
People Manager
Brandi Martinez
Brandi has a way of making everyone's day a little brighter (at work or home). Plus she gives some pretty solid Disneyland advice.
Team Lead
Karen Perry
Karen is living her best life down in Florida where she can spend as much time as she wants in the water and with her family.
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Team Lead
Pam Vallery
Pam is our team's go-to for a book rec. Her perfect afternoon? A good book, chips & queso, and a crisp Coke Zero.
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Account Manager/Tax Preparer
Kathy Olsen
Kathy can do anything (we're pretty sure). Hike hundreds of miles, file taxes, raise kids, lift weights. You name it- she's done it.
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Team Lead
Vicki Bell
This Louisiana Lady loves long walks through the aisles of Target preferably with a cranberry juice in hand.
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Account Manager/Tax Preparer
Brianna Merritt
Brianna loves chocolate pastries, crafting, and getting outdoors (when she's not chasing around her three boys).
Account Manager/Tax Preparer
Emma Williams
Emma is one of the kindest souls you'll ever meet. All the wholesome things are her favorite: baking, gardening, taxes...
Account Manager
Shelby Curry
Shelby loves all the comfy at home things- playing Sims, watching shows, listening to true-crime podcasts, and reading.
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Account Manager
Lindsey DeBrun
Lindsey has a way of making everyone feel like her best friend. But if we're honest with you, her dogs are really her favorites.
Account Manager
Carolyn Beall
Carolyn is our Southern Belle (or Beall if you will). She thrives at the beach, with her girls, or in her garden.
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Account Manager
Stephanie Wood
Stephanie might live in a small town but that doesn't stop her travel bug! She loves going on road trips with her husband.
Account Manager/Marketing Strategist
Leah Johnson
Leah is a true cheerleader. But actually. She coaches high school cheer and so she's ready to hype you up whenever/wherever.
Account Manager
Toni Williams
If you've talked with Toni before, you know her love of life is contagious and she can always get the party going.
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Account Manager
Christina Cantey
Christina is a Pilates Princess for sure. But maybe also a Disney Princess? She has the goal of going to ALL the Disney parks.
Designer and Copywriter
Kacie Hall
Kacie describes her hobbies and job the same way. "I just like pretty things" Home decor, fonts, color theory, Pinterest.
Social Coordinator
Raini LeBaron
With Raini, everything's a party. From socials to retreats to even a trip to the gym. It's a better time when Raini's there.
Onboarding Specialist
Jessica Critchfield
Jess brings the perfect big sis energy to our business- making sure everyone feels like they are valued, seen, and caffeinated.
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Project Manager
Jessica Bentley
Jessica is our North Star. She makes sure we stay on the right track in our biz and our lives. We couldn't do it without her.
Account Manager
Sallie Smith
A lot of people say they are Star Wars fans, but did they get married on May 4 and name their son Rebel?? Cuz Sallie did.
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Account Manager
Anna Masters
Anna has done it all. So she gets that entrepreneur spirit. Puppy breeder, spray tan specialist, bookkeeping-you name it!
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Account Manager
Kelly Fouche
Kelly learned bookkeeping through her own business aaaand got hooked. Now her experience benefits us all.
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Account Manager
Ashley Wiggins
Ashley is our resident Snow White-an animal lover to her core. She's rescued a whole family of horses, dogs, and cats.
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Tax Assistant
Alyssa Vallery
Fun fact: Alyssa and Pam aren't just part of the same Pretty Penny family. They're also mother and daughter!
Wanna join our work family?
We’re always excited to meet great candidates! If you’d like to join our team, send your resume and a short video sharing why you’d be a great fit to hiring@heyprettypenny.com.