Marketing in July: Campaign Ideas to Keep Your Business Top of Mind

Summer can be a tricky time for small business owners. Between vacations, long weekends, and that laid-back July mindset, your audience’s attention may drift away from your business. But that doesn’t mean your marketing should slow down too. In fact, July is the perfect month to get creative, try fresh campaigns, and keep your business top of mind—so when people are ready to buy, they think of you first.

Here’s how to make the most of your July marketing, stay visible, and even boost sales during this sunny season

Lean Into Summer Themes

July is packed with reasons to celebrate—think Fourth of July, cookouts, beach trips, and all things summer. You can tie your marketing to these seasonal vibes to connect more naturally with your audience.

• Use bright, summery visuals in your emails and social media posts.

• Share behind-the-scenes of how your business enjoys summer, like team outings, your favorite iced coffee, or summer playlists.

• Run “heat wave” or “summer vibes” sales tied to local weather or seasonal moods.

Seasonal marketing feels timely and gives people a reason to pay attention.

Offer a Summer Special

Even if business slows, July is a great time to nudge people into taking action with limited-time offers.

• Create a summer bundle of your products or services.

• Offer a small discount or bonus for booking in July.

• Throw in a “freebie” that’s only available this month.

Make sure it’s clear why they should take advantage now—not in August.

Reconnect with Past Clients or Customers

July can be slower for you, too, which makes it a smart time to revisit old leads or past clients.

• Send a friendly check-in email: “Just popping in to see how things are going—anything you need support with this summer?”

• Offer a returning client special or loyalty reward.

• Highlight a success story from a past client to remind them of the value you bring.

Reaching out personally can lead to repeat work or spark new referrals.

Create Easy, Engaging Content

People are often more relaxed (and distracted) in July. Short, fun content is easier for them to consume.

• Try quick tips, reels, or carousel posts on Instagram.

• Share polls, quizzes, or “this or that” games on stories.

• Write light, helpful blog posts or newsletters that are easy to skim by the pool.

Keep it valuable, but don’t be afraid to have some fun.

Run a Summer Giveaway or Contest

Giveaways are a great way to increase engagement and grow your reach. Keep it simple and relevant to your audience.

• Partner with another business to offer a bigger prize.

• Make entry easy—like commenting on a post or tagging a friend.

• Be sure to encourage people to follow your page or sign up for your email list.

Giveaways work best when they also build your community.

Showcase Testimonials and Case Studies

While people might be more distracted, they still want to feel confident about spending money. Use July to build trust by sharing proof of your results.

• Post a client testimonial graphic or a short video story.

• Write a mini case study showing how your service helped someone solve a problem.

• Highlight before-and-afters if that fits your business.

Social proof goes a long way, especially in a month when people are scrolling more casually.

Prepare for Fall

July is actually the perfect time to start teasing what’s coming up. If you have a big launch, new product, or seasonal offer in the fall, drop hints now.

• Share “something exciting is coming” teasers.

• Build a waitlist or early bird interest list.

• Create behind-the-scenes posts to build anticipation.

That way, when people come back from vacation mode, they’re already thinking about you.

Keep Showing Up Consistently

The most important thing is to stay consistent—even if it feels like fewer people are paying attention.

• Keep emailing your list, even if it’s shorter or more casual updates.

• Stay active on your main social channels.

• Engage with your audience by commenting, replying, and liking their posts.

Consistency builds trust and keeps you top of mind so that when they are ready to buy (or need a referral), you’re the first person they think of.

Final Thought

July doesn’t have to be a dead zone for your business. By tapping into the season, getting creative with your campaigns, and continuing to nurture your audience, you’ll set yourself up for stronger sales now—and an even better second half of the year. So pull out your planner, pick one or two of these ideas, and start making some summer marketing magic. Your future self (and your bottom line) will thank you.

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